Happy customers lead to successful businesses.

alignea helps businesses to put customers at the heart of how they think and work, and create breakaway experiences that drive profitability.

By thinking like a customer, we help businesses to shape experiences, propositions, business and operating models, functional capabilities and cultures to have a direct impact on their bottom-line - optimising costs and monetising customers to create lasting value for their brands, customers, employees and the business as a whole.

If you’re not serving the customer, your job is to be serving someone who is. Jan Carlzon

Customers should live at the heart of all your business operations.

How happy your customers are is a sum of the all the parts of your business, from brand promise, to products, ease of purchase, quality of service and price.

At the same time, no two customers are the same. Each has their own motivations, preferences, needs and feelings.

alignea believes that shaping and delivering hyper-personalised experiences which treat each customer exceptionally, yet economically, will generate the maximum realisable value for both the customer and the business.

We help businesses discover, design, develop and deliver those exceptional experiences.