Customer centric business success

Welcome to alignea

Think like a customer.

Happy customers lead to successful businesses.

alignea helps businesses to put customers at the heart of how they think and work, and create breakaway experiences that drive profitability.

By thinking like a customer, we help businesses to shape experiences, propositions, business and operating models, functional capabilities and cultures to have a direct impact on their bottom-line - optimising costs and monetising customers to create lasting value for their brands, customers, employees and the business as a whole.


Percentage of consumers willing to pay for better experience



Percentage of consumers who will not go back after switching due to poor service



Percentage of customers that are multichannel users, yet 76% experience challenges switching channels

Nice and BCG


Percentage of companies unable to tie customer experience to revenue upside


Customer Experience

Truly customer centric.

If you’re not serving the customer, your job is to be serving someone who is. Jan Carlzon

Customers should live at the heart of all your business operations.

How happy your customers are is a sum of the all the parts of your business, from brand promise, to products, ease of purchase, quality of service and price.

At the same time, no two customers are the same. Each has their own motivations, preferences, needs and feelings.

alignea believes that shaping and delivering hyper-personalised experiences which treat each customer exceptionally, yet economically, will generate the maximum realisable value for both the customer and the business.

We help businesses discover, design, develop and deliver those exceptional experiences.

Customer centric business success

"The benefits of improved customer experience can be fleeting unless changes to supporting back-end operations are made as well"


Our Services

Alignment for value.

Whether your goal is to improve your customer experiences, launch new or improve the performance of propositions, implement people, process or technology change, or drive transformation, aligning your activiteis and initiatives will maximise your potential returns.

alignea methods and services will help you to centre your organisation around the real and potential needs and value of today's customers and those in the future.

Customer Experience

Turn customer experience discovery into actionable plans. Optimise your customer traction, engagement and loyalty.

  • Insight & Analytics
  • Journey mapping
  • Personalisation
  • Visioning
  • Experience optimisation


Drive your strategies and business model with customers at the core. Optimise budgets by linking customer experiences to profit and retention.

  • Monetisation & Performance frameworks
  • Opportunity assessment
  • Strategic planning
  • Governance & Oversight
  • Culture development


Shape your business to sustainably deliver outstanding customer experiences.

  • Target Operating Model
  • Service design
  • Blueprinting & Roadmaps
  • Gap analysis
  • Portfolio prioritisation
  • Enterprise architecture


Accelerate business transformation. Drive positive impact on your customer experience. Realise the results you intended – delighted customers and stronger bottom line.

  • Transformation planning & Mobilisation
  • Impact assessment
  • Agile management
  • Change management

Contact us

Say Hello.

alignea has been helping businesses and public organisations like Visa, Nets Group, Shell, Tate & Lyle, HM Government and NFU Mutual shape business models, strategies, plans and capabilities since 2006.

If what we do sounds helpful, please get in touch and let's talk

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